ABOUT US
Waterlost is a Portuguese clothing and apparel brand that was founded by a local son of the ocean.
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Based in Peniche, a world famous surf capital, Waterlost reflects a spiritual and local culture
perspective of a small Portuguese fishermen and surfer city, inspired by a real story of a local family.
Waterlost sums up collective feelings expressed by Sailors and Surfers, transforming them into textile stories.
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Each product and each design tells a different one: the smell of low tides, the hot sand feeling, the rainy winters and the endless summers are embedded and merged into simple shirts, beanies or other apparel.
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From a past of fishermen, to a future of surfers.
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Thank you for the support,
Nuno Nico ( Waterlost founder )
THE STORY BEHIND IT
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Waterlost reflects a local culture perspective of a small Portuguese fishermen city transformed into a world surfing mecca.
It found inspiration in a Real Story of 4 generations of fishermen and ocean working men - The Nico Family.
Francisco I, João, Francisco II and Nuno are four names that built this story, but two of them the ocean embraced their souls.
The brand is seen and told through the eyes of its founder, Nuno, the last generation.
The concept honors the Ones that lost their lifes in the Ocean, elevating their memory to glory - fishermen, sailors, surfers or swimmers.
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The brand was born in a city that was transformed by Surf, creating a language that lives in a frontier of ocean purposes.
Waterlost reflects the past and future of the Nico Family and reflects the past and future of this former old fisherman city, transformed into a surf city.
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Waterlost represents the ones that are inspired by oceans, the ones that got lost in its magnestism.
Francisco I de Jesus (18?? - 1922 )
Fisherman / Waterlost inspiring Great - Grandfather
Lived as a fisherman, and past away as a fisherman, with a sickness onboard, his body never came back home.
In the 1st world war, his boat was bombed by the German army. He survived and was found alive grabbing himself to a huge wooden ark that floated.
That ark still exists in the family, representing life itself.
He left a loving wife (Felicidade), a son (João de Jesus) and two grandchildren (Francisco II and Maria).
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His Hug was never felt.
He lives forever through this story.
João de Jesus (1920 - 1955) : 35 years
Fisherman / Waterlost inspiring Grandfather
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Co-Pilot of the champion fishing boat «Graça de Deus» (Grace Of God).
His vessel flipped when returning home, caugh by a huge wave, under a storm.
He past away along with his 15 fellow mates.
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This event dramatically changed his familly path, aswell the newer generations.
He left a 3 year old son (Francisco), a 3 months daughter (Maria) and a loving wife (Almerinda).
His hug was never felt.
He lives forever through this story.
THE INFAMOUS FISHING BOAT
« GRAÇA DE DEUS »
(Grace of God)
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On the 13th September 1955, the fishing boat «Graça de Deus» was docked in Aveiro harbour, in Barra Beach. The plan was to do a return trip to return home, to Peniche.
Under a severe storm, leaving the harbour was a risk they took.
And that decision had a heavy cost. The bad weather and huge waves, gave them no chance.
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Grand father João could not control the wave periods and a tragedy happened, as the boat turned aside and got hit by a huge wave, so it was told. They were close to land.
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In that day 16 men died inside of this vessel, as the ocean claimed their lives.
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There is a local saying that you should never put the name of God in fishing boats.
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in their loving memory
Francisco II de Jesus Nico (1951 - ... )
Sculpture Artist / Waterlost inspiring Father
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Named after his Grandfather, grew up without his dad João and at a young age had to fix up a job to help and feed the familly.
He never wanted to be a fisherman, but as a sculpture artist, he seeks his inspiration in the sea, carving his art using rocks that he finds at the beach.
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He has two sons (Marco and Nuno), two grand-sons (João and Lara), and lives with his wife Guilhermina.
The ocean has a huge inspirational effect on him.
He lives forever through this story.
Nuno Nico (198? - ... )
Waterlost Founder
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His family stories built his personality.
Studied Marketing and started to built his professional life really young through the Surf market, and fast it became a passion.
He is Waterlost storyteller and founder.
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Nobody ever took him to fishing and he knows why.
The ocean has a magnetic effect on him, and he says that he doesn't surf anymore: he enjoys the water, as he feels that it commutes with him and the source.
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He is a spiritual person that is inspired by oceans.
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He lives forever through this story.
A PAST OF FISHERMEN, A FUTURE OF SURFERS
INSPIRED BY OCEANS
The sea is emotion incarnate. It loves, hates, and weeps.
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Waterlost represents the ones that got lost in its magnetism.
It was born in Peniche, from a genetic movement defined
by sailors, fishermen and surfers.
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Humbly designed in Peniche.
