ABOUT US

Waterlost is a Portuguese clothing and apparel brand that was founded by a local son of the ocean.

Based in Peniche, a world famous surf capital, Waterlost reflects a spiritual and local culture

perspective of a small Portuguese fishermen and surfer city, inspired by a real story of a local family.

Waterlost sums up collective feelings expressed by Sailors and Surfers, transforming them into textile stories.

Each product and each design tells a different one: the smell of low tides, the hot sand feeling, the rainy winters and the endless summers are embedded and merged into simple shirts, beanies or other apparel.

From a past of fishermen, to a future of surfers.

Thank you for the support, 

Nuno Nico  ( Waterlost founder )

THE STORY BEHIND IT

Waterlost reflects a local culture perspective of a small Portuguese fishermen city transformed into a world surfing mecca.

Waterlost is inspired by a Real Story of 4 generations of ocean inspired men - The Nico Family. 

 

Francisco I, João, Francisco II and Nuno are four names that built this story. 

 

The brand is seen and told through the eyes of its founder, Nuno, the last generation. The concept is inspired by a personal and real story, that represents all over the world, the stories of the ones that the ocean claimed their lifes, elevating their memory to glory. 

The brand was born in a city that was transformed by Surf, creating a language that lives in a fronteer of ocean purposes.

 

Waterlost reflects the past and future of this side of Nico Family. 
Waterlost reflects the past and future of this former old fisherman city, transformed into a surf city.

Waterlost represents the ones that are inspired by oceans, the ones that got lost in its magnestism.
 

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Francisco I de Jesus  (18?? - 19?? )

Fisherman / Waterlost inspiring Great - Grandfather

 

Lived as a fisherman, and past away as a fisherman, with a sickness onboard, his body never came back home.

In the 1st world war, his boat was bombed by the German army. He survived and was found alive grabbing himself to a huge wooden ark that floated.

 

That ark still exists in the family, representing life itself. 

 

He left a loving wife (Felicidade), a son (João de Jesus) and two grandchildren (Francisco II and Maria).


He lives forever through this story.

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João de Jesus  (1920 - 1955) : 35 years

Fisherman / Waterlost inspiring Grandfather

Co-Pilot of the champion fishing boat «Graça de Deus» (Grace Of God).
His vessel flipped when returning home, caugh by a huge wave, under a storm.

 

He past away along with his 15 fellow mates. 

This event dramatically changed his familly path, aswell the newer generations.

He left a 3 year old son (Francisco), a 3 months daughter (Maria) and a loving wife (Almerinda).


He lives forever through this story.

THE INFAMOUS FISHING BOAT  
« GRAÇA DE DEUS » 
(Grace of God)

In 1955 the fishing boat «Graça de Deus»  tried to come in land.

It was risky manouver that had a heavy cost. The bad weather and huge waves, gave them no chance. 

Grand father João could not control the wave periods and a tragedy happened, as the boat turned aside and got hit by a huge wave, so it was told. They were close to land.

In that day 16 men died inside of this vessel, as the ocean claimed their lives.

There is a local saying that you should never put the name of God in fishing boats.

in their loving memory

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Francisco II de Jesus Nico (1951 - ... )

Sculpture Artist / Waterlost inspiring Father

Named after his Grandfather, grew up without his dad João and at a young age had to fix up a job to help and feed the familly. 
He never wanted to be a fisherman, but as a sculpture artist, he seeks his inspiration in the sea, carving his art using rocks that he finds at the beach.

He has two sons (Marco and Nuno), two grand-sons (João and Lara), and lives with his wife Guilhermina. 

 

The ocean has a huge inspirational effect on him.


He lives forever through this story.
 

Nuno Nico (198? - ... )

Waterlost Founder

His family stories built his personality. 

Studied Marketing and started to built his professional life really young through the Surf market, and fast it became a passion.


He is Waterlost storyteller and founder.

Nobody ever took him to fishing and he knows why.

The ocean has a magnetic effect on him, and he says that he doesn't surf anymore: he enjoys the water, as he feels that it commutes with him and the source. 

He is a spiritual person that is inspired by oceans.

He lives forever through this story.

A PAST OF FISHERMEN, A FUTURE OF SURFERS

INSPIRED BY OCEANS

The sea is emotion incarnate. It loves, hates, and weeps. 

Waterlost represents the ones that got lost in its magnetism.

It was born in Peniche, from a genetic movement defined

by sailors, fishermen and surfers.

Humbly designed in Peniche.

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SEE WHAT´S NEW

MEN

WOMEN

HEADWARE

ACCESSORIES

SURFBOARDS

© 2018 by WATERLOST. Proudly created by sailors and surfers in Peniche, Portugal  -  info@waterlost.com